Our Story

The idea for rès növa struck during a Copenhagen spa day. Surrounded by luxury, our founders asked: Why can’t self-care be simple, sustainable, and for everyone?

DANISH ROOTS, GLOBAL VALUES

Hygge for All
We embrace hygge (hoo-gah)—the Danish art of finding joy in simplicity. For us, that means:

  • Gender-neutral rituals (no "pink vs. blue" skincare).
  • Clean, plant-powered ingredients that work.
  • Slow beauty over quick fixes.
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SUSTAINABILITY WITH PURPOSE

Since 2025, we’ve partnered with Sprout to:
✓ Restore forests

✓ Clean the air

✓ Combat climate change


"Every order = one tree planted. No exceptions."

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NO-FUSS SELF-CARE

Quality Without the Markup
We skip fancy packaging and influencers to deliver:

  • Affordable luxury (think spa-grade, not spa prices).
  • Transparency (ingredient stories, not jargon).
  • Rituals for real life (3-minute masks, 5-minute meditations).
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WHY IT MATTERS

This isn’t skincare. It’s a wake-up call. Stop buying products that ask you to choose between glowing skin and a liveable planet.

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